In South Africa, people are cautious (and for good reason) about wearing their Rolex watch out in public. However, Rolex is still one of the most popular and sought after brands in the country, as well the rest of the world.
Let's break down why out of all the luxury watches, Rolex comes top.
Rolex is one of the world's most recognised brands. Even if you know nothing about luxury watches, you've heard of Rolex. But it's not just brand awareness that makes it so special (everyone knows of Coca-Cola too), it's what we associate with Rolex. The brand has become synonymous with prestige and sophistication. You won't see adverts from Rolex blasted across your tv or social media. But tune into the Wimbledon or F1 and you're subtly reminded that Rolex is the apex.
You know the old adage that as soon as you drive your car off the showroom floor it instantly loses its value. The same can't be said for a Rolex. Since buying a brand new Rolex is so hard to do - (when last did you pop into a Rolex store? That's right, never, as they don't exist) - the demand is greater than the supply. A Rolex retains its value and is therefore an investment.
Quality and Craftsmanship
No factories scattered around the globe, Rolex watches are made from one location. Hand made and using only the finest materials. Rolex even has it's own foundry to ensure the highest level of perfection is achieved. Rolex is also the master of invention - they created the first waterproof watch, the first perpetual rotor and the first watch to display the date, amongst other incredible patents.
Last but not least, Rolex is stylish. With the various models there is a type to suit any taste. They are very versatile watches that can go with any look - from causal jeans and a t-shirt to evening wear. A Rolex suits any outfit. Loved by presidents, athletes, movie stars, pilots, sea captains and rappers - anyone who wants to be seen as successful owns a Rolex.